Susan Payton is the President of Egg Marketing & Communications, a content marketing and social media firm. She's written three business books, and blogs about small business on sites including Forbes, AllBusiness, The Marketing Eggspert Blog, and Tweak Your Biz. You know that hosting a job fair does great things for bringing in top-notch employees and candidates, but you have to get people to the event for that concept to work. It's the whole "chicken and egg" dynamic. You can't have one without the other. To ensure your next job fair is filled with the right people, use the following marketing strategies: 1. Plan Far Out You can't start marketing your job fair the week before. If…Read More
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