Social media has become an extremely effective way for hiring managers to find and hire some of the best in their industry, but you have to know how to use those media effectively. The following seven considerations will help you not only find the right candidates, they will help you develop a reliable network and build a better community for your industry.
Visibility of Jobs
There may be a lot of job boards out there, but to attract the attention of better candidates, social media is considerably more helpful for getting the word out about open positions with your company. Twitter is a fantastic way to spread the word, for instance. By adding a link to job descriptions with the right hashtags, you can reach thousands of potential candidates very quickly.
Getting the word out about open positions has never been as easy as it is now with the unique tools the Internet has to offer.
Announcements about Upcoming Events
From conferences to job fairs, post what you will be doing at different events using social media. Make sure you post related hashtags to Twitter. And get discussions going on Facebook about your presence at these events to really attract job seekers.
There are several types of branding you can manage through social media. Employment branding is considerably more cost effective over social media, particularly through channels like YouTube and Pinterest. Visual social media gives you a way to really tell the story of your company in a way that people will want to see, as long as you are creative with your approach. You can also use social media to network through your employees. This provides a unique kind of branding through channels that weren't available before social media.
Social media is an incredibly powerful branding tool.
Checking out Candidates
The lesson that people should take away from social media is that when you post something it is pretty much available for anyone to see at any time. You can use tools like Indeed.com and Facebook to learn more about candidates. This will not only help you verify experience, it will give you an idea of their personalities and if they are likely to fit into your company's culture.
Social media makes it incredibly easy to spread good news about a company, or to start to remediate negative publicity. From corporate blogs to discussion boards, you need to be actively engaged in information sharing beyond the content of your website.
Positive and Honest Reviews
Social media isn't just a great way to get the word out about your current positions or finding great candidates. Sites like Glassdoor and Indeed give you the feedback you probably won't get through "anonymous" surveys within your company. Take time to see what your employees are saying about the company, what they like, what they can't stand, and see just how you rank among your competitors in employee satisfaction. Of course, you can also respond to things employees say and offer suggestions when they post complaints.
Getting employee referrals from social media simplifies the process of hiring if you know how to use the information posted. Job seekers typically aren't interested in helping companies fill a position. However, if you give them the right incentive, you may find that job hunters are willing to help when there is something in it for them. Social media just makes it easier to cover ground faster than traditional referral methods.
Social media can be tricky, but once you know how to work within the constructs, hiring managers can find and nurture relationships with many potential employees. Different kinds of social media can even help you build a better community, earning you and your company a great reputation.
If you still aren't sure how best to work with social media, or if you have other questions, you can contact us for more information.
Social media bridges many of the gaps between the candidates you want and the ones who apply.